How to Write Great App Store Descriptions
Whether your app is a pragmatic solution to a simple problem or a deeply-engaging user experience, I’ll give you my framework for writing effective App Store copy.
Read moreWhether your app is a pragmatic solution to a simple problem or a deeply-engaging user experience, I’ll give you my framework for writing effective App Store copy.
Read moreAny day is a good day to take a look into the world of marketing on mobile devices.
Read moreI whole heartedly agree that if you’re passionate or good at something there is nothing wrong with letting the world know. In fact, I would argue that you owe it to the world to share your gift.
Read moreA good friend once told me that the only difference between the person I am today (well, ‘was’ at the time) and the person I well be at the end of my life will be the people I know and the books I’ve read. I like that.
Read moreWatch Seth Godin’s TED Talk where he shares his thoughts on “Tribes” in marketing and branding space.
Read moreMy thoughts of Dove’s use of mediocrity and why this sort of brand interaction should not be tolerated.
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