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How to Write Great App Store Descriptions

How to Write Great App Store Descriptions

Whether your app is a pragmatic solution to a simple problem or a deeply-engaging user experience, I’ll give you my framework for writing effective App Store copy.

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Mobile Marketing

Mobile Marketing

Any day is a good day to take a look into the world of marketing on mobile devices.

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Pay Respect to Your Strengths

I whole heartedly agree that if you’re passionate or good at something there is nothing wrong with letting the world know. In fact, I would argue that you owe it to the world to share your gift.

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Open Space. Parade. ZAG.

Open Space. Parade. ZAG.

A good friend once told me that the only difference between the person I am today (well, ‘was’ at the time) and the person I well be at the end of my life will be the people I know and the books I’ve read. I like that.

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Tribes Are Everything

Tribes Are Everything

Watch Seth Godin’s TED Talk where he shares his thoughts on “Tribes” in marketing and branding space.

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Marketing + Branding Fail: Dove

Marketing + Branding Fail: Dove

My thoughts of Dove’s use of mediocrity and why this sort of brand interaction should not be tolerated.

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