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	<title>Comments on: Marketing + Branding Fail: Dove</title>
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	<description>Ryan Peterson&#039;s Adventures in Mobile</description>
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		<title>By: Ryan</title>
		<link>http://ryanapeterson.com/marketing/marketing-branding-fail-dove/2010/02/comment-page-1/#comment-24</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Tue, 02 Feb 2010 07:29:59 +0000</pubDate>
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		<description>Caramel? You&#039;d better believe it!</description>
		<content:encoded><![CDATA[<p>Caramel? You&#8217;d better believe it!</p>
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		<title>By: Tim</title>
		<link>http://ryanapeterson.com/marketing/marketing-branding-fail-dove/2010/02/comment-page-1/#comment-23</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Mon, 01 Feb 2010 17:42:28 +0000</pubDate>
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		<description>Love the new design! 

I don&#039;t think I would have reacted the same way you did to a chocolate wrapper, but I see your point. Most people feel guilty enough eating chocolate. And here is their guilty pleasure making them feel guilty yet again for being mundane. It better have been filled with caramel deliciousness, or else it was all for nothing.</description>
		<content:encoded><![CDATA[<p>Love the new design! </p>
<p>I don&#8217;t think I would have reacted the same way you did to a chocolate wrapper, but I see your point. Most people feel guilty enough eating chocolate. And here is their guilty pleasure making them feel guilty yet again for being mundane. It better have been filled with caramel deliciousness, or else it was all for nothing.</p>
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