Android… So Hot Right Now… Android

Hopefully, you caught the Zoolander reference in title of this post, but if not, no worries… Even without understanding the origin of the quote, its meaning is clear – Android, fueled by Nexus One, might as well be the mayor of CES. I’m presently in Las Vegas for CES and it’s virtually impossible to escape the Android buzz; case in point, no more than 100 feet from the elevator up to my hotel room, I saw a guy sporting a shirt with “Google Android API Guru” printed on it – needless to say, that guru was alone.

Regardless, the stats are quite telling. Below you’ll find thoughts and a chart from Google’s newest toy, AdMob:

US leads Android adoption:  90% of Android traffic was in the US in December, up from 84% in October.  Top countries by requests are the US, UK, Germany, France, and Canada, respectively.

Rapid growth: Worldwide requests from Android devices increased 97% from October to December. AdMob received over 1 billion ad requests from Android devices in Dec 09.

Increased manufacturer diversity:  In October, 98% of requests came from HTC devices.  In December, 56% of requests were from HTC devices, 39% from Motorola devices, and 5% from Samsung.

Increased device diversity: In December, 7 devices generated more than 3% of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris, and the Samsung Moment.  This is up from only 3 devices in October HTC Dream, HTC Magic, and HTC Hero).

Droid Invasion:  The Motorola Droid is already the leading Android handset in the AdMob network and generated 30% of requests in December.

Stats making you yawn? Well, here’s the chart…

Lastly, if you’re curious as to what method AdMob uses to interpret their statistics, read this.

G’night!

– RP